Zodiac Watches / Jacob’s Well Tractorbeam

A branding refresh and product / lifestyle photography for Zodiac Watches,
whose identity hinges on the thrill of adventure and exploration.

PHOTOGRAPHY • RETOUCHING


















Jacob’s Well played host to a photoshoot outside of Austin, TX.















































































































The brand refresh encompasses web design, event posters, packaging
concepts and supporting elements for the next generation of Zodiac wearers.
Many of Zodiac’s heritage brand elements were revisited and revitalized.

DESIGN / BRANDING · ILLUSTRATION • ART DIRECTION










































© 2021 JAKE DALTON / HOWDYJAKE

Sir Clicks a Lot since 1986
(  ✌︎  )