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Forty Five Ten     Swoon, The Studio

A luxury retail brand exploring uncharted territory in the new,
the unconventional, the eclectic, and the inspired, with locations
in Hudson Yards, Napa, Aspen, and downtown Dallas.


DESIGN · PACKAGING · ART DIRECTION




 





















    















The Forty Five Ten Floral catalog hosts the brand’s
recontextualized classics like anthuriums and lilies — as well as hyperrealistic synthetics — into chic, iridescent arrangements. 
 








































Seasonal, editorial Newspaper Club broadsheets highlight designers, photographers and artists in the Forty Five Ten sphere.






⮩ Images courtesy Swoon the Studio





























⮩ Image courtesy Swoon the Studio
























⮩ Image courtesy Swoon the Studio
















Forty Five Ten’s off-center approach to luxury retail fashion allows for playful and unanticipated movements in the industry.











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