Project X is a personal retrofuturist adventure.

Discounted and used apparel is salvaged, reconditioned and embroidered with an X — reimagined for 1) a slightly more responsible and sustainable apparel consumption method, and 2) overall thematic use as functional and distinct daily wear in a future offworld outpost.

Over time, Project X operated less as a typical branding exercise and more as a holistic graphic expression and active escape from daily doomscrolling. 

SEASON.ONE is the initial foray into the experiment and will update as 1) we edge ever closer into our living dystopia, and 2) Project X’s language and aesthetic is developed further.

Early substance thumbnails / typography audition

While searching for a donation solution for a closetful of college-days clothes, I found statistics on water consumption, fabric waste and harmful labor practices in the fashion & apparel industry that made me reconsider my approach to the consumption cycle. Recently, another project’s research brought me to techwear, greyman and lunarcore styles.

It felt natural to combine the three.

In a few short decades, developed nations have constructed a slick, greedy and insatiable machine in not only fast fashion, but also single-use plastics, non-biodegradable synthetics, and exploitative manufacturing models. Gastric plastics will almost certainly affect our health in the future; a credit card’s worth of plastic per week in our bodies is neither normal nor beneficial.

Plastic and other synthetics are truly miraculous in their ability to save lives and open doors to what we can accomplish as a species. Our immaturity and crooked self-serving nature instead means these materials are cheap and ubiquitous, quietly killing us and future generations.

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